导视系统的设计要结合具体空间中用户的立场进行考量和设计。导视系统在区域空间中承担着整合文化品牌形象的作用，因此导视系统的设计在不影响使用体验的前提下应该结合区域的品牌文化，融入到景观当中成为景观的一部分，与景观共同构建一套文化体验。

The design of the guide system should be considered and designed according to the user’s position in the specific space. The guide system plays the role of integrating the cultural brand image in the regional space. Therefore, the design of the guide system should integrate the regional brand culture into the landscape and become a part of the landscape without affecting the use experience, so as to build a set of cultural experience together with the landscape.

Plan the main tour route, remove complex information, and establish different levels of guide points at spatial lost points/

The existing guidance system design does not sort out the real location-specific cultural components of Hongcun and refine the cultural theme, but simply focuses on the local culture as the basis for lax design.

The shaping of local brand is divided into two processes: place construction and meaning creation. Place construction is the reshaping of local cultural symbols and material carriers. Meaning creation is to convey cultural significance to the audience, especially to establish the discourse image of the tourist destination based on local cultural resources, and project the brand personality with strong competitiveness, in order to change people’s cognition of the local image

KOTLERP, KARTAJAYAH, SETIAWANI. Marketing4.0: MovingfromTraditionaltoDigital [M]. JohnWiley&Sons, 2016.

The author believes that the service object of Hongcun guidance system should be tourists, residents as the second, the design of the guidance system with community service as the background and tourism service as the feature, that is, the guidance system needs to jointly shape the community brand with the environment to enhance the space experience.